Improving Investor Behavior – Campbell’s Soup & Rising Income
Cold winter weather means it is soup season here in Colorado, and none feel more familiar than Campbell’s Tomato Soup. Campbell’s tomato soup is an excellent benchmark for understanding the impact of the persistent enemy of all investors: inflation. For more than 100 years, the size hasn’t changed, but the price sure has. About 45 years ago, in 1974, the soup cost about $0.12 per can. Today, it retails for about $0.87 per can. That points to an average inflation rate of 4.3 percent. Forty-five years may sound like a long time, but that’s about the length of a typical retirement.