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The Fear of Uncertainty and the Uncertainty of Fear

“We have nothing to fear, but fear itself.”

With those words FDR accepted the presidency of the United States in 1933 during one of the most turbulent times in American history. Lesser known are the words that surround that key sentence.

“So, first of all, let me assert my firm belief that the only thing we have to fear is fear itself—nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance. In every dark hour of our national life a leadership of frankness and vigor has met with that understanding and support of the people themselves which is essential to victory.”

But human nature is a funny thing. As a society we tend to be emotional and sensitive to fear. Fear preys on our emotions, which in turn have the power to overrule logic, reason, and even common sense.

Putting aside fear is not an easy thing to do, especially faced with the uncertainties of modern life. But if we can, a different story emerges. Read more

Steve Booren

Steve Booren

Steve started his investment career in 1978 with the NYSE investment firm EF Hutton, working in the environment of a large investment company. Desiring to provide clients with objective investment advice, he founded Prosperion Financial Advisors. Learn more about Steve here.

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The Role of a Fiduciary – Putting Your Interests First

Starting my career with a large very well-known investment firm some 38 years ago taught me valuable lessons we use to counsel and advise clients. During that 18 year period of disappointing (biased) research and proprietary investment products that were actually manufactured by that company, I continuously asked the question: “What about my clients?” You see, inherently I felt I worked for my clients, not some financial services firm. It was by my nature and core that I cared about clients first and always sought to put their interests above that of my own or the company that wrote me my paycheck.

As many of you have undoubtedly heard, regulatory changes are coming to the finance industry pertaining to “fiduciary standards” and the obligations we have as financial professionals with respect to retirement accounts.

Let me be clear: we embrace these changes as we serve as a fiduciary for your money in advisory relationships, just as I believe we always have.

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Steve Booren

Steve Booren

Steve started his investment career in 1978 with the NYSE investment firm EF Hutton, working in the environment of a large investment company. Desiring to provide clients with objective investment advice, he founded Prosperion Financial Advisors. Learn more about Steve here.

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The 5 Red Flags of Scams

Steve Booren

Steve Booren

Steve started his investment career in 1978 with the NYSE investment firm EF Hutton, working in the environment of a large investment company. Desiring to provide clients with objective investment advice, he founded Prosperion Financial Advisors. Learn more about Steve here.

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The Future of Denver’s Skyline

Steve Booren

Steve Booren

Steve started his investment career in 1978 with the NYSE investment firm EF Hutton, working in the environment of a large investment company. Desiring to provide clients with objective investment advice, he founded Prosperion Financial Advisors. Learn more about Steve here.

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Brainworks – Simple Strategies for Staying Sharp

Steve Booren

Steve Booren

Steve started his investment career in 1978 with the NYSE investment firm EF Hutton, working in the environment of a large investment company. Desiring to provide clients with objective investment advice, he founded Prosperion Financial Advisors. Learn more about Steve here.

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Progress in 5’s

I think daily minutia often blurs our capability to see the remarkable progress humankind has and is making. If we take a moment to think back 40 years, back to the time many of you started investing for the first time, we’ve seen tremendous advancements across the board. From energy to medicine, transportation to communication, or any one of a hundred other fields, advancement had been astounding.

But as investors it’s important to see the forest through the trees. So let’s break it down and consider a few special years – years that end in five.

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Steve Booren

Steve Booren

Steve started his investment career in 1978 with the NYSE investment firm EF Hutton, working in the environment of a large investment company. Desiring to provide clients with objective investment advice, he founded Prosperion Financial Advisors. Learn more about Steve here.

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The Good in the Gray

It is fascinating to watch and listen to the narrative of media within our country. We have a tendency to take sides on any given issue, resulting in a constant battle between good and evil, black and white, up and down. Then, when citizens attempt to turn off the noise, both sides yell louder in an attempt to keep their viewers’ attention.  But the increasing drone of worthless drivel has the effect of drowning out the good news, the important news, the news we should actually be paying attention to. Today I want to walk through some of those news items that have really interested and inspired me.

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Steve Booren

Steve Booren

Steve started his investment career in 1978 with the NYSE investment firm EF Hutton, working in the environment of a large investment company. Desiring to provide clients with objective investment advice, he founded Prosperion Financial Advisors. Learn more about Steve here.

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PRESS RELEASE: DA Welcomes Prosperion Financial Advisors as New Community Partner

Jefferson County DA

(Golden, CO – August 11, 2015)  Prosperion Financial Advisors joins with the First Judicial District Attorney’s Office in providing vital crime prevention services to seniors in our community. Prosperion Financial Advisors donated $10,000 to the DA’s Power Against Fraud program which provides crime prevention information and resources for seniors.  In gratitude for Prosperion’s community support, District Attorney Pete Weir thanked Prosperion founder and owner Steve Booren in a commemoration ceremony in June.

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Steve Booren

Steve Booren

Steve started his investment career in 1978 with the NYSE investment firm EF Hutton, working in the environment of a large investment company. Desiring to provide clients with objective investment advice, he founded Prosperion Financial Advisors. Learn more about Steve here.

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The “Towel Over the Treadmill” Approach

In the book Thinking, Fast and Slow  author Daniel Kahneman famously describes how people are generally loss averse when it comes to money decisions:

“Losses loom larger than gains.  The ‘loss aversion ratio’ has been measured in several experiments and is usually in the range of 1.5 to 2.5: 1.”

In other words, people are 1.5 to 2.5 times more fearful of a loss than reflecting the emotion of greed for a gain.

Loss aversion can have a profound effect on how you view your portfolio, especially when it comes to stocks. Most investors claim to be unnerved by uncertainty, but really we all hate to lose money. It’s one of the reasons that crash predictions and negative thinking always seems to sound more intelligent, make more sense or have more authority.

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Steve Booren

Steve Booren

Steve started his investment career in 1978 with the NYSE investment firm EF Hutton, working in the environment of a large investment company. Desiring to provide clients with objective investment advice, he founded Prosperion Financial Advisors. Learn more about Steve here.

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New Service: Preparing Heirs

In 1972, Norman Rockwell painted Father and Son for the cover of the U.S. Trust Company annual report.

The painting shows a well-intentioned father teaching his son the fundamental principles behind the family’s investments. Dad is explaining an investment certificate pulled from the documents strewn across the table and stored for safekeeping in the family’s strongbox. The attentive son’s blank and anxious expression suggests his naiveté. One can only imagine where he would rather be on a Saturday morning!

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