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For These Financial Areas, Emotion is More Important Than Logic

Money is hard.

Take it from us, we are honored to have very intimate, fragile conversations with clients like you every single day. And if you’ve been a part of those conversations, you know that it can be very emotional.

Sometimes we think myopically that money is just about numbers—it’s spreadsheets and calculators. All we need to do be completely rational and figure out how to get the most out of an investments. But that’s not all money is.

You may have heard the phrase: “Personal finance is a whole lot more PERSONAL, than it is finance.” There is so much truth in those words.

John Booren

John Booren

John started his investment career in 2012 after graduating from Colorado State University with a bachelor’s degree in Financial Planning. His desire is to provide care and guidance for individuals and families through all aspects of their financial life. Learn more about John here.

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July 20, 2017 by
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Introducing Prosperion Planning

Introducing Prosperion Planning, the new service from Prosperion Financial Advisors. We built Prosperion Planning specifically to help younger families get on the road to financial independence.

John Booren

John Booren

John started his investment career in 2012 after graduating from Colorado State University with a bachelor’s degree in Financial Planning. His desire is to provide care and guidance for individuals and families through all aspects of their financial life. Learn more about John here.

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November 21, 2016 by
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Now Available: Millionaire in the Making by John Booren

In the last year, I’ve had the realization that there are far too many people living in the most financially impactful years of their lives who lack the necessary planning and guidance to make wise financial decisions. The kind of decisions that will dramatically impact their future. Those families and individuals I’m referring to are […]

John Booren

John Booren

John started his investment career in 2012 after graduating from Colorado State University with a bachelor’s degree in Financial Planning. His desire is to provide care and guidance for individuals and families through all aspects of their financial life. Learn more about John here.

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July 25, 2014 by

Lessons from Omaha

Rumors speak of a man in Omaha with god-like investing prowess. His legend is constantly examined by professional, professors, and even the media pundits. His 70+ years of investing and straightforward strategy is often cited as the gold standard for experts and amateurs alike. So last month during a visit to mythical Nebraska, I decided […]

John Booren

John Booren

John started his investment career in 2012 after graduating from Colorado State University with a bachelor’s degree in Financial Planning. His desire is to provide care and guidance for individuals and families through all aspects of their financial life. Learn more about John here.

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May 8, 2014 by
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Financial Tips for Newlyweds

As another summer wedding season comes to a close, many new couples will, for the first time, learn financial responsibility for two. So whether you’re a young couple tying the knot or you found your spouse a little later in life, here are three themes to help navigate this new territory. John BoorenJohn started his […]

John Booren

John Booren

John started his investment career in 2012 after graduating from Colorado State University with a bachelor’s degree in Financial Planning. His desire is to provide care and guidance for individuals and families through all aspects of their financial life. Learn more about John here.

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October 10, 2013 by
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The 8 Best Financial Apps for Money-Conscious People

You’d be hard-pressed to find someone without a smartphone or tablet these days. Companies like Apple and Samsung have redefined how we communicate, what we rely on, and our ability to access information. Around here, we call this device a “de-materializer” because you no longer need to carry a phone, calendar, watch, calculator, music player, […]

John Booren

John Booren

John started his investment career in 2012 after graduating from Colorado State University with a bachelor’s degree in Financial Planning. His desire is to provide care and guidance for individuals and families through all aspects of their financial life. Learn more about John here.

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May 21, 2013 by

2 Easy Ways to Reduce Your Taxes

In preparation for this week’s Prosper On commentary, I Googled “How to reduce taxes.” The result: nearly 45 million pages. I didn’t have a chance to go through all the results, but those I did see led to ads and articles discussing all the complex options for reducing your tax bill. With three weeks remaining […]

John Booren

John Booren

John started his investment career in 2012 after graduating from Colorado State University with a bachelor’s degree in Financial Planning. His desire is to provide care and guidance for individuals and families through all aspects of their financial life. Learn more about John here.

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March 21, 2013 by

Make the Media Work for You

“News is to the mind what sugar is to the body.” – Rolf Dobelli We live in a world of news and media. We are constantly bombarded by headlines, articles, stories and breaking news updates. The media encourages us to fixate on one issue from so many angles that we tend to get dizzy and […]

John Booren

John Booren

John started his investment career in 2012 after graduating from Colorado State University with a bachelor’s degree in Financial Planning. His desire is to provide care and guidance for individuals and families through all aspects of their financial life. Learn more about John here.

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February 5, 2013 by
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Get Fiscally Fit for 2013: Part 2

Last week my partner Greg Horstman listed ten areas to review before 2012 comes to a close. This week, let’s turn our focus to 2013 and explore some habits worth adopting for the New Year.

John Booren

John Booren

John started his investment career in 2012 after graduating from Colorado State University with a bachelor’s degree in Financial Planning. His desire is to provide care and guidance for individuals and families through all aspects of their financial life. Learn more about John here.

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December 10, 2012 by

The Day After Tomorrow

The next 24 hours are going to be crazy. Six months of fierce politicking and advertising all comes down to this one day – election day. With the election wrapping up and a new president stepping in, hopefully we’ll see some market-plaguing uncertainty disappear. We can only hope that a clear winner is announced and […]

John Booren

John Booren

John started his investment career in 2012 after graduating from Colorado State University with a bachelor’s degree in Financial Planning. His desire is to provide care and guidance for individuals and families through all aspects of their financial life. Learn more about John here.

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November 5, 2012 by