The “Towel Over the Treadmill” Approach
In the book Thinking, Fast and Slow author Daniel Kahneman famously describes how people are generally loss averse when it comes to money decisions: “Losses loom larger than gains. The ‘loss aversion ratio’ has been measured in several experiments and is usually in the range of 1.5 to 2.5: 1.” In other words, people are […]