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PRESS RELEASE: Steve Booren Recognized in Forbes as a 2021 Best-in-State Wealth Advisor

Forbes Best In State Wealth Advisor Steve Booren

DENVER, Colo. — February 11, 2021 – Steve Booren of Prosperion Financial Advisors was recently ranked No. 34 in Colorado in the 2021 Best-In-State Wealth Advisors list published by Forbes.  

According to Forbes, the annual list spotlights the nation’s top-performing advisors, evaluated based on a methodology developed by SHOOK Research. Advisors are also evaluated based on personal interviews, industry experience and revenue trends, among other criteria.

“On behalf of LPL Financial, we congratulate Steve Booren for being recognized on this year’s Forbes Best-in-State Wealth Advisors list. This past year has demonstrated that strong financial advice cannot be underestimated, and that personalized financial advice is critical in helping clients work toward achieving their short and long-term financial goals,” said Angela Xavier, LPL executive vice president, Independent Advisor Services. “We applaud Steve for continuing to raise the bar in our industry and demonstrate the value of the independent model in creating meaningful and long-lasting investor-advisor relationships.” Read more

Intelligent Investing: Overcoming Inflation Using a Familiar Friend (Part 2)

shopping at the market
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This article originally appeared in the Denver Post, February 21, 2021.

For investors, inflation is the erosion of your money, a “cancer,” if you will. It is the slow, subtle decline in what your money buys or the purchasing power of your money. Last month we covered what inflation is, how it works, and where it may be heading in the future. If you’re unfamiliar with inflation, I’d encourage you to refer to my column published on January 17, 2021.

At the end of the day people invest for income, either for today or tomorrow. Protecting the purchasing power of that income is critical. But investors want to have their cake and eat it too. To grow investments and income at a rate that outpaces inflation, one must be willing to endure the “wiggles” that come with stock investing. Investors may seek protection from volatility through bonds or fixed-income investments that don’t fluctuate like owning businesses (stocks), but this strategy is shortsighted. Read more

Steve Booren

Steve Booren

Steve Booren is the Owner and Founder of Prosperion Financial Advisors, located in Greenwood Village, Colo. He is the author of Intelligent Investing: Your Guide to a Growing Retirement Income and a regular columnist in The Denver Post. He was recently named a Forbes Top Wealth Advisor in Colorado.

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Improving Investor Behavior: Understanding inflation, the cancer of retirement planning (Part 1)

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This article originally appeared in the Denver Post, January 17th, 2021.

One of the greatest challenges to retirees and investors alike is inflation. Not only is this principle often forgotten, but rarely understood. So let’s discuss inflation: what it is, where it’s been, and where it might be going in the future. How can you as an investor combat inflation over long periods of time, helping to ensure that the purchasing power of your money remains unchanged for years to come?

Inflation is an economic phenomenon of price increases. Traditionally a result of increased raw material pricing (like steel or lumber), inflation also occurs when there is increased demand or less supply. Both roads lead in one direction: higher prices. We all experience inflation when we look at the cost of what we purchase over time. Compare what you paid for food, computers, prescriptions, or rent five years ago. It is an easy way to see inflation. Think about purchasing a car or a house 30 years ago versus today. Inflation is all around us.

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Steve Booren

Steve Booren

Steve Booren is the Owner and Founder of Prosperion Financial Advisors, located in Greenwood Village, Colo. He is the author of Intelligent Investing: Your Guide to a Growing Retirement Income and a regular columnist in The Denver Post. He was recently named a Forbes Top Wealth Advisor in Colorado.

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Improving Investor Behavior – Hindsight in 2020

Marquis displaying "The World is Temporarily Closed"

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This article originally appeared in the Denver Post, December 20th, 2020.

They say hindsight is 20/20, and as we make the year 2020 hindsight, it’s a good time to reflect. What did we learn? What surprised us? How can we use our past to make our future bigger and better?

It was former Secretary of Defense Donald Rumsfeld, who said it’s the “unknown unknowns” that get you. Unlike a “known unknown,” something we expect but don’t quite know the outcome, an unknown unknown is something no one could have predicted. The election was a known unknown: somebody would get elected; we just weren’t sure who. The circumstances may have been unusual, but there was going to be an outcome that we could anticipate.

An unknown unknown is something like COVID-19: something that comes out of left field and creates uncertainty through its mere existence. We did not understand its nature, the impact, the contagiousness, how to treat it, who would be the most vulnerable, what the effect would be on our healthcare system or how people would react to it. Even ten months later, there is still much we don’t know. Read more

Steve Booren

Steve Booren

Steve Booren is the Owner and Founder of Prosperion Financial Advisors, located in Greenwood Village, Colo. He is the author of Intelligent Investing: Your Guide to a Growing Retirement Income and a regular columnist in The Denver Post. He was recently named a Forbes Top Wealth Advisor in Colorado.

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Legacy – The Power of Time and Good Behavior

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This article originally appeared in the Denver Post, November 15, 2020.

Investing requires one belief above all others: that generally, the world will be a better place in the future than it is today. It’s a disposition that is often at odds with daily news, political banter, and sometimes our belief system. Yet as investors, we desire to be a part of something that grows over time and rewards those who participate.

This perspective drives a desire I often see among my multigenerational clientele – to leave a legacy. Read more

Steve Booren

Steve Booren

Steve Booren is the Owner and Founder of Prosperion Financial Advisors, located in Greenwood Village, Colo. He is the author of Intelligent Investing: Your Guide to a Growing Retirement Income and a regular columnist in The Denver Post. He was recently named a Forbes Top Wealth Advisor in Colorado.

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Improving Investor Behavior – Fear: Acknowledged and Avoided

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This article originally appeared in the Denver Post, October 25, 2020.

It’s that time of year again when pumpkins start appearing on porches and horror movies are on TV. Halloween is when we indulge in our fear each year. We welcome it into our homes, knowing the temporary fright is sure to pass and make way for turkey and family get-togethers. The human psyche is strange, isn’t it? We run from fear and avoid it most of the year, yet we seek it out on Halloween.

This year, though, feels a little different. For many, the fear is more than ghosts and ghouls, but the far more realistic fears are of viruses and politicians. These fears continue to haunt us, the uncertainty they create doing more to harm our long-term health and happiness than Frankenstein ever could.

What’s important to remember is that fear is an emotional reaction and one over which we have control. We can choose to either ignore and avoid it or welcome it into our homes and lives.

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Steve Booren

Steve Booren

Steve Booren is the Owner and Founder of Prosperion Financial Advisors, located in Greenwood Village, Colo. He is the author of Intelligent Investing: Your Guide to a Growing Retirement Income and a regular columnist in The Denver Post. He was recently named a Forbes Top Wealth Advisor in Colorado.

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Improving Investor Behavior: Keep Politics Out of Your Portfolio

I voted stickers

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This article originally appeared in the Denver Post, September 20th, 2020.

With the election a short 45 days away, the news stream is unrelenting. Political TV ads, postcards, and of course those phone calls during the dinner hour – it’s an all-out media assault designed to convince you that if the “other guy” gets elected, the world is sure to end. It’s enough to elicit one of three emotional responses: either anger and outrage toward the opposition and confirmation bias toward your selection, utter fear and terror at what may or may not happen, or complete apathy toward the whole process. Regardless of where you stand, it’s important to recognize the effect that this election might have on your portfolio… or lack thereof.

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Steve Booren

Steve Booren

Steve Booren is the Owner and Founder of Prosperion Financial Advisors, located in Greenwood Village, Colo. He is the author of Intelligent Investing: Your Guide to a Growing Retirement Income and a regular columnist in The Denver Post. He was recently named a Forbes Top Wealth Advisor in Colorado.

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Does Your Business Need a LIFT?

Balloons

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This article originally appeared in ColoradoBiz Magazine, Sept. 1, 2020.

If COVID has brought anything to business owners’ attention, small and large alike, it’s the need for a financial plan before bad news drops. A year ago, the likelihood of a worldwide pandemic effectively shuttering business in the U.S. for six months seemed so outlandish that had you suggested it; you would have been laughed out of the room. In hindsight, that suggestion would have made you look like a genius or a prophet.

My point is this: every business needs a financial plan to help guide and keep them afloat no matter how good times may be or how plentiful the work may appear. In reality, it’s no different than the financial suggestions we impress upon our clients. As an independent advisor, I run a business and help my clients think about how they run theirs.

So, what have the impacts of Covid-19 taught us from a business perspective? What should businesses consider as they navigate through today and plan for the future? As I look back over the past five months, I see four key actions to take now to “LIFT” businesses.

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Steve Booren

Steve Booren

Steve Booren is the Owner and Founder of Prosperion Financial Advisors, located in Greenwood Village, Colo. He is the author of Intelligent Investing: Your Guide to a Growing Retirement Income and a regular columnist in The Denver Post. He was recently named a Forbes Top Wealth Advisor in Colorado.

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Improving Investor Behavior: Reframing Your Business Mindset

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This article originally appeared in the Denver Post, August 16th, 2020.

For business owners, improving investor behavior can mean more than a focus solely on financial instruments. The intent of this column has been improving investor behavior, which often discusses market investments like equities, bonds, and other financial assets. But it’s important to consider how our investor behavior applies to other critical areas of our lives, namely in the ownership and running of a business.

As an independent financial advisor, I’m in a unique spot. I own a business and am responsible for running that business while helping my clients think about running theirs. I have a dual perspective, both as an advisor and as a business owner. So this week, I want to cross over into the business world and encourage you to consider how your investment behavior (i.e., the beliefs and attitudes you have about your business) and possibly the most valuable asset you have, your employees, might be affecting your results.

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Steve Booren

Steve Booren

Steve Booren is the Owner and Founder of Prosperion Financial Advisors, located in Greenwood Village, Colo. He is the author of Intelligent Investing: Your Guide to a Growing Retirement Income and a regular columnist in The Denver Post. He was recently named a Forbes Top Wealth Advisor in Colorado.

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Improving Investor Behavior: Blind Spots & Confirmation Bias

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This article originally appeared in the Denver Post, July 19th, 2020.

We talk a lot about perspective in this article. Our perspective is the lens through which we view the world. It is our way of framing everything we see and ultimately defines how we react to what life throws at us. We believe what we believe because of our past experiences and perception of reality. In finance, investors often share their perspectives (albeit usually too much), which gives us untold insight into how people may be thinking at any given time.

The perspective du jour is that markets are not accurately pricing honest valuations (i.e., stocks are overpriced). But is this accurate or a blind spot in our perspective?

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Steve Booren

Steve Booren

Steve Booren is the Owner and Founder of Prosperion Financial Advisors, located in Greenwood Village, Colo. He is the author of Intelligent Investing: Your Guide to a Growing Retirement Income and a regular columnist in The Denver Post. He was recently named a Forbes Top Wealth Advisor in Colorado.

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