Do you ever feel “the curse” of investing at precisely the wrong point? Like you invested too late, at the wrong time, or maybe you’re just unlucky? Let me introduce you to Bob – the World’s Worst Market Timer.

This last week has been a roller coaster for investors with large, swift swings in the broad market indices. It began with an announcement from the Federal Reserve on interest rates and the White House levying additional tariffs against China, which was then followed by a tit-for-tat spat between the two countries. A devaluation of the Yuan, the U.S. labeling China a currency manipulator, and a drop in the bond market yields all served as reasons for the corresponding drops. All that to say, a lot has happened in the span of a few days.

Shark Week is among the longest running and most popular cable programs in history. First appearing 30 years ago in 1988, the show has since been watched and celebrated by millions. Why would a program about sharks and their danger be so popular? I think it plays on the emotion of fear, and more interestingly, people’s desire to be a little bit scared. My point is this: sometimes our greatest fears are the most unfounded. Whether it’s an oversized fish or monsters under the bed, our worst fears take up an oversized portion of our conscious and drive actions that can be damaging and counterproductive. Fear is a powerful emotion and one you must learn to rein in if you want to be a successful investor.