Denver Financial Advisors
Steve Booren & John Booren

If we were meeting 3 years from today, what has to happen for you to be happy with your progress? The R-Factor Question® is the first and most important question we ask our clients. It is the first of many we use to learn more about you – from the dangers that keep you up at night to the opportunities that make you jump out of bed in the morning. Our goal is to understand your story.

Together the father/son duo of Steve and John Booren offer clients tailored strategies focused on their core strategy called Growth of Dividends. Steve has been personally serving his clients for nearly 40 years and John brings a new perspective to the partnership while also seeking to serve a younger demographic. Collectively the Booren team has over 100+ years of combined financial services experience. We invite you to learn more about our team using the tabs below.

We so appreciate your expertise and extreme kindness you always provide us. It’s a pleasure and a deep sense of security working with you!

Thank you both for caring about Michele and me, it means more to us than we can say or you will ever know. We are blessed to know both of you.

As always, we really appreciate all of your great insights and recommendations. We so appreciate the care and support you and all the team provide for us!

This is perfect John, I feel like I can take a deep breath and relax now! Again, thank you so much, we feel truly blessed to have you in our lives, my parents made a great decision in trusting the Prosperion group with their life savings.

Sallie and I are so “grateful” to have you and John and your wonderful team in our lives. You make a difference. We appreciate the time you set aside of us yesterday. Thank you for the follow up email as well. All good stuff and a great road map for us. We are inspired and motivated.

Thank you, Steve and John, for your time today! We love working with you guys, you have our complete confidence.

Thank you so much for an amazing meeting.  Your presentation helped me feel much more comfortable as I move into the future.  We are so blessed to have such wise, knowledgeable, and compassionate advisors.

My main thought of you is when we initially met; YOU wanted to get to know us; our situation, our family, who we are. You never asked how much we had to invest with you. You advised us on metrics you wanted us to meet to be financially stable, and after then did we start the discussion on investing. My testament is – I have trusted my financial retirement with Steve. And more importantly I am fully engaged with passing that trust along to my daughters who will be investing with John.

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These statements are testimonials by clients of the financial professional as of 12/04/2023 and 2/15/24. The clients have not been paid nor received any other compensation for making these statements. As a result, these clients do not receive any material incentives or benefits for providing the testimonial.

Books by
Steve Booren & John Booren

millionaire in the making by john booren

Financial Advice from
Steve Booren & John Booren

wake of a ship at sea

Human Nature Is a Failed Investor—But Your Plan Doesn’t Have to Be

When I entered this business in the late 1970s, I quickly realized that markets weren’t the real challenge — people were. Not because they lacked intelligence or information, but because the human mind is wired for survival, not investing.
black friday sale sign

Anchoring: The Mindset Mistake That Quietly Steers Investors Off Course

I meet monthly with thoughtful, experienced investors who genuinely seek the best decisions. Despite any savviness, however, they often fall prey to a similar mental trap: anchoring. It’s not one of ignorance but of human nature. Anchoring…
apple orchard

The Underestimated Orchard

The one force in finance that remains stubbornly misunderstood is compounding. Human brains have evolved to understand straight lines, not curves. We grasp addition and subtraction, but our intuition breaks down around exponential growth. We…
mountain side displaying fall colors

Markets Have Seasons—And So Does Your Portfolio

As we settle into another Colorado winter, my mind shifts toward the seasons — their predictability, their necessity, and how much they reveal about what truly lasts. Even as the final bits of a colorful autumn fade, the gardener knows that…
target date funds

The Trouble with Target-Date Funds

Target-date funds have quietly become the default investment choice for millions of Americans. In workplace retirement plans, they’re the path of least resistance — simple, convenient and automatic. Select the year you plan to retire, direct…
Capitol Building
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Current Events Only Raise Uncertainty

Every investor I’ve met has, at some point, asked a version of this question: “Given what’s going on right now, what should I do?” As a financial advisor, I always consider this a reasonable thought. The world is unpredictable: Wars…
writing in a notebook
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Preparation Over Panic

When a top American business leader starts rattling off reasons to fear today’s market, investors get uneasy. But in the echo chamber of media-made doubt, Jamie Dimon’s recent message got lost. To prepare for the worst, he recommended beefing up reserves, fortifying capital, and stress-testing for varied shocks. He didn’t advise hiding under the nearest desk but rather putting in the work, preparing and carrying on.
VUCA by SketchplanationsSketchplanations
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The Antidote to Ambiguity

Toward the end of the Cold War, a new kind of landscape emerged — defined by turbulence, ambiguity and interconnection. In that moment, folks at the U.S. Army War College coined the term VUCA, an acronym for Volatility, Uncertainty, Complexity and Ambiguity.
iphone asks how can i help

The Price of Promise

If we believe the headlines, an artificial intelligence revolution is upon us. For investors who experienced the dot-com boom, the vibe sure feels similar. But remember what human nature loves most: the chase. As history shows, it rarely ends well.
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