Improving Investor Behavior – Campbell’s Soup & Rising Income

Campbells Chicken Noodle Soup

This article originally appeared in the Denver Post, February 16th, 2020.

Cold winter weather means it is soup season here in Colorado, and none feel more familiar than Campbell’s Tomato Soup. Just the name conjures a familiar aroma, a warmth in your chest.

Campbell’s feels familiar because it’s been an American icon for more than a century. Introduced in 1898, Campbell’s tomato soup is an excellent benchmark for understanding the impact of the persistent enemy of all investors: inflation. For more than 100 years, the size hasn’t changed, but the price sure has. About 45 years ago, in 1974, the soup cost about $0.12 per can. Today, it retails for about $0.87 per can. That points to an average inflation rate of 4.3 percent.

Forty-five years may sound like a long time, but that’s about the length of a typical retirement. Read more


PRESS RELEASE: Steve Booren Recognized in Forbes as a 2020 Top Wealth Advisor in Colorado

Best in state wealth advisors

DENVER, Colo. — January 30, 2020 – Steve Booren of Prosperion Financial Advisors was recently ranked No. 26 in Colorado in the 2020 Best-In-State Wealth Advisors list published by Forbes.

According to Forbes, the annual list spotlights the nation’s top-performing advisors, evaluated based on a methodology developed by SHOOK Research. Advisors are also evaluated based on personal interviews, industry experience and revenue trends, among other criteria.

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Improving Investor Behavior – A Good Dose of Vitamin A

Child running through sprinklers

This article originally appeared in the Denver Post, January 19th, 2020.

The start of the year brings a renewed interest in finance for many people. It’s only natural: fresh starts, new beginnings, and helpful habits all come together to create a positive outlook on a clean slate. May I also recommend taking a megadose of what I call Vitamin A(ttitude)? Human nature has a tough time storing this vital mineral, and I think we all need a regular dose every day. Read more

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The Decade in Review

As financial advisors we’re constantly advocating for investors to maintain a long-term view. We consider it to be fundamental, not only as an example of good investor behavior, but as a way of minimizing the emotional toll of “riding the rollercoaster”.

But what does it mean to have a long-term perspective? How long is long enough?


Improving Investor Behavior – The World’s Worst Market Timer

Man with his hands over his eyes


This article originally appeared in the Denver Post, December 15th, 2019.

Do you ever feel “the curse” of investing at precisely the wrong point? Like you invested too late, at the wrong time, or maybe you’re just unlucky? Let me introduce you to Bob – the World’s Worst Market Timer.

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Outlook 2020: Bringing Markets Into Focus

Outlook 2020 from LPL Research

Hindsight is 20/20, but finding clarity in future uncertainty can be fuzzy.

AT LPL RESEARCH, as we look forward to the year 2020 and a new decade, some key trends and market signals will be important to watch, including progress on U.S.-China trade discussions, an encouraging outlook from corporate America, and continued strength in consumer spending.

Trade risk, slower global growth, and the impeachment inquiry have garnered a lot of the headlines recently, but behind the scenes the U.S. economy has remained resilient. Economic data has been meeting lowered expectations, indicating an expansion that is still enduring. Most recently, third quarter economic growth was consistent with the long-term trend of this current economic expansion, which is now more than 10 years old.

We expect the U.S. economy to continue to grow in 2020 and support gains for stocks, although we are increasingly mindful of our position in the business cycle. At some point in the future, this record-long expansion will come to a close, leaving investors wondering what’s next. Against this backdrop, questions about the next potential recession and the 2020 U.S. presidential election continue to be top of mind for many investors. While we can’t see into the future, one thing we can predict is that uncertainty in the markets is here to stay. And we are here to help. We offer our Outlook 2020, your guide to preparing for this dynamic—and uncertain—market environment.

Read more about our forecasts and key themes in the full publication.

Improving Investor Behavior: Investing time now will pay dividends later

Person holding a TV remote


This article originally appeared in the Denver Post, November 17th, 2019.

The average American spends more than 85 hours per month watching TV. The same person will likely spend about 265 hours sleeping and 228 hours working. Know how much time they’ll spend working on their finances? About 1.8 minutes, (yes, that works out to 96 seconds) per day.

It seems crazy to me that people will spend an hour on Yelp trying to find the perfect taco bar for dinner, but will invest thousands of dollars based on a 30-second spot on the Mad Money TV show. Read more


Improving Investor Behavior: The Sharp Knife of Compound Interest

Knife digging into a log

This article originally appeared in the Denver Post, October 27th, 2019.

Anyone who has ever spent time outdoors understands and appreciates the value of a sharp knife. Whether stripping wood to start a fire, using it as a cooking utensil, cleaning a fish, or for any of a million other purposes, the trusty knife is an essential tool. But knives also have inherent danger as well. Used the wrong way, a knife can quickly put an end to a fun camping trip, or worse – a life.

With this in mind, let’s consider compound interest. For those who don’t understand the concept, compound interest is money earned on money spent or saved, typically expressed as a percentage. If you have a savings account, you’ve earned interest (albeit a tiny amount). This interest is compounded (i.e., multiplied) when the amount is left alone over a period of time.

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Improving Investor Behavior: The Price of Time

Alarm clock sitting on a table


This article originally appeared in the Denver Post, September 15th, 2019.

In previous articles, we’ve discussed time as our most valuable asset. With only 1,440 minutes per day, how we choose to spend our time and where we focus our attention deserves the same rigorous budgeting that managing money does, perhaps even more so. Money is a resource; there can always be more of it. But time is finite, and there is no getting it back once it’s gone… or is there?

There’s a well-known quote by American author H. Jackson Brown that goes, “Don’t say you don’t have enough time. You have exactly the same number of hours per day that were given to Helen Keller, Pasteur, Michelangelo, Mother Teresa, Leonardo da Vinci, Thomas Jefferson, and Albert Einstein.”

But I want to challenge the notion that we all have the same amount of time each day. Think about it like this: I doubt Michelangelo had to mow his yard. I bet Thomas Jefferson didn’t spend much time in traffic. And when Einstein showed up to the restaurant, they probably made a table available for him. Read more

Improving Investor Behavior: Mind Your “Owned” Businesses

Order counter at a coffee shop


This article originally appeared in the Denver Post, August 18th, 2019.

What is Google worth? Most finance people would look up the share price, about $1,100 and multiply it by the number of shares to find what the company is currently “valued” at – about $790 billion. But does value always equal precisely what a company is worth?

If Google were to go out of business tomorrow and have a fire sale, offering up everything they have from patents to buildings, desk chairs to web servers, the total output would be significantly less than $790 billion. Likewise, if they were to announce a fully autonomous car, the value of the company could go up, likely by a significant amount.

The “worth” of a company goes beyond what it is presently priced at, to what the price could be in the future. Investors look at a company, say to themselves, “I like what they’re doing, and I expect them to grow in the future,” so they invest. They factor in a mix of intangibles: prospects for growth, risks, market conditions, and even a dash of hope, then decide to purchase a piece of that company. Collectively these purchases form the current share price.

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