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Where Does Your Risk Live?March 17, 2026 - 9:42 amMost investors instinctively define risk as market volatility — the uncomfortable reality of stock prices rising and falling over time. When markets drop sharply, the losses feel immediate and visible. Investors see account balances decline, and the headlines only amplify their fear — creating an emotional impact that is powerful and persuasive.
But volatility is only one kind of risk.
